Warburtons Consultancy Project
January 2026 - April 2026
Associated with Sheffield Hallam University
In partnership with Sheffield Hallam University and Warburtons, this consultancy project focused on identifying opportunities to increase bakery consumption outside the home. Within a competitive food and snacking market, the team evaluated how Warburtons could expand its presence in on-the-go consumption and remain relevant to evolving consumer habits.
The project involved analysing consumer behaviour, market trends, and competitor activity across the convenience and snacking sectors. Particular attention was given to changing snacking patterns and opportunities to broaden meal occasions through portable and convenient bakery products.
Working collaboratively, the team developed strategic recommendations centred on product expansion and positioning within the on-the-go market. These recommendations aimed to support customer growth and strengthen Warburtons’ presence beyond traditional at-home consumption.
The final proposal outlined practical initiatives designed to enhance Warburtons’ product offering, improve accessibility, and align with shifting consumer preferences in the convenience and snacking market.
HSBC Project
January 2024 - May 2024
Associated with Sheffield Hallam University
As part of a collaboration between Sheffield Hallam University and HSBC, our team explored how established banks can expand digital finance offerings while sustaining customer growth in a competitive fintech environment. The project focused on identifying innovations and developing actionable strategic recommendations.
Worked collaboratively with the team to research industry trends and translate insights into structured recommendations. Contributed analysis on digital banking innovations, including AI applications in customer engagement, risk management, and operational efficiency. Assessed strategic trade-offs between innovation and customer trust, and synthesised team research into actionable strategies supporting HSBC’s digital finance objectives.
The team proposed initiatives to enhance HSBC’s digital offerings while mitigating key risks, emphasising targeted AI implementation to improve customer engagement without compromising compliance or trust.